Nap Atlas

Travel comfort, personalized for every journey.

Nap Atlas homepage hero with the travel pillow clipped to a backpack

About the project

Nap Atlas is a direct-to-consumer travel brand built on one deceptively simple product: a compact memory-foam travel pillow with an integrated carabiner, so it clips to a bag instead of eating packing space.

What separates it from a shelf of commodity pillows is StoryPatch — iron-on emblems collected trip by trip, turning a travel essential into a keepsake map of everywhere its owner has been.

The store is a customized Shopify Dawn theme with landing and product pages designed around conversion. Currently pre-launch.

Screens

Storefront6 screens

Storefront — product page, colourways and StoryPatch add-ons
Product page, colourways and StoryPatch add-ons
Storefront — homepage, product detail
Homepage, product detail
Storefront — homepage, the StoryPatch story
Homepage, the StoryPatch story
Storefront — homepage, interactive patch sample sheet
Homepage, interactive patch sample sheet
Storefront — homepage, how patches go on
Homepage, how patches go on
Storefront — StoryPatch catalogue
StoryPatch catalogue

StoryPatch builder

StoryPatch builder — place patches on your pillow
Place patches on your pillow

Design explorations3 screens

Design explorations — StoryPatch picker, three directions
StoryPatch picker, three directions
Design explorations — cart drawer, current vs. cleaner
Cart drawer, current vs. cleaner
Design explorations — bundle tiers on the product page
Bundle tiers on the product page